GoBankingRates.com Launches Groundbreaking Geo-Targeting Marketing Initiative for Financial Institutions
Los Angeles, CA, August 9, 2013 – GoBankingRates.com is announcing the launch of its new product release: GoBankingRates Local. A division of nine-year-old Internet marketing company ConsumerTrack Inc., GoBankingRates.com will now help financial institutions to better connect with consumers on a hyper-local level.
Through its network of more than 650 local banking Web properties, such as HoustonBankingRates.com, GoBankingRates.com has been enabling local banks and credit unions to acquire new customers and members all over the U.S. since 2008. However, with the release of GoBankingRates Local on GoBankingRates.com, clients will gain additional exposure and traffic to their own websites. GoBankingRates Local helps financial institutions generate new customers and members through locally-targeted personal finance content and interest rate data from virtually any U.S. city.
Financial institutions will now have access to millions of consumers searching for banking information on a national basis as well as in the local areas that they serve.
Along with expanding its reach to all U.S. cities, GoBankingRates.com will also be releasing a number of new features in 2013, including:
- The addition of checking account, money market deposit account and auto loan interest rates to its current database of savings and CD rates.
- Local auto, checking and mortgage rate tables.
- Local credit card category pages with products from community banks and credit unions.
- New, cost-effective digital media packages designed specifically for local financial institutions.
- Enhanced local, mobile content allowing consumers to visit GoBankingRates.com for national banking news and interest rates, as well as local personal financial news.
“With approximately 45% of users accessing content via mobile devices, we’re upgrading our platform to serve our clients by doing local better than anyone ever has,” says Gabe Gayhart, SEO Director at GoBankingRates.com.
With these new releases, banks and credit unions of all asset sizes across the country can affordably reach consumers in their target markets, without large, up-front financial investments.
As interest rates are potentially on the rise, more consumers will be searching for better investment opportunities into high yield savings accounts and CD rates. Consumers will now find these rates and products with more ease both on their desktop and mobile devices, whether searching on a local or national level.
GoBankingRates.com, owned by ConsumerTrack Inc., operates an extensive network of financial Web properties, providing banking information to consumers actively searching to open bank accounts and apply for loan products in their local market. With more than 2 million unique impressions each month, GoBankingRates.com has helped financial institutions nationwide achieve their customer acquisition goals while making it simple for consumers to research and compare the best interest rates and banking products.
To find out more information about GoBankingRates.com’s marketing services, please use the contact information below. Banks and credit unions are invited to use promo code GOGBR for one month of complimentary marketing services. Offer expires September 1.
Taylor Lee, Senior Marketing Manager
Phone: 310.297.9233 x102, Fax: 424-218-3670