Paid Search Marketing Coordinator-PPC

ConsumerTrack.com is an online marketing company that utilizes its Web properties and a variety of traffic partners to excel at high-quality lead generation services, which produce superior results in conversions to new customer acquisitions. We are looking for a dynamic individual to manage in-house paid search campaigns for several of our websites in the financial, consumer credit and insurance verticals. If you are passionate about search marketing and the Web, eager to learn and excited to join a goal-driven company that values hard work and growth, we encourage you to apply.

Job Responsibilities:

• Manage paid search campaigns across all major engines
• Keyword research, campaign set-up and expansion
• Utilize bid-management tools to maximize gross profit margins (ROAS)
• Testing, analysis and improvement of ad copy and landing pages for increased ROI/ROAS
• Generate reports detailing campaign successes
• Collaborate with SEO and media buying teams to recommend strategies based on results

Required Skills and Experience:

• 1-2 years experience managing PPC campaigns for an agency or high-traffic site; preferably for lead generation and CPA business models
• High level of familiarity with the 3 major search engines and their interfaces/offerings
• Experience using 3rd-party bid-management and optimization tools
• Experience with analytics platforms (Google Analytics, Hitbox, WebTrends, Omniture, etc) and ability to identify key performance indicators (KPIs)
• Experience with Keyword Research Tools (Google, Wordtracker, Keyword Discovery)
• High level of proficiency using Microsoft Excel
• Familiarity with SEO best practices and how PPC can influence SEO
• Basic knowledge of HTML & strong technical aptitude
• Bachelors degree in Marketing or Communications (or equivalent experience)

Compensation:
DOE plus monthly performance bonuses. Great benefit package and location.

For more information check us out on the web at http://www.consumertrack.com/careers

Please submit a resume and cover letter to jobs@consumertrack.com